High Hiraya
Where ideas take flight
At High Hiraya, we know that you're passionate about your brand and want to see it thrive. Inspired by the Filipino word "hiraya," which means having the imagination and vision to create something new, we’re here to help you bring your ideas to life.Whether you need a creative leader or a team to step in, we’re here for you. From launching new products to refining your brand identity, we provide the creative support you need to connect with your audience. Let’s turn your vision into reality.
High Hiraya Services
Your Brand, Our Creative Journey
💡 Comprehensive Content Audit
We’ll explore every corner of your website, social media presence and newsletters to uncover opportunities for growth. With tailored recommendations in hand, you’ll receive a clear, actionable plan designed for your brand’s unique vision.
💡 Tailored Content Strategy
Ready to enhance your digital presence? Together, we’ll create a customized content plan that aligns perfectly with your business goals. You’ll get a detailed roadmap that tells you exactly what to post, when to post and how to connect with your audience in meaningful ways.
💡 Ongoing Support & Consultation
Stay on track with consistent expert support for your content and marketing initiatives. From regular check-ins to strategic adjustments, we’ll be your trusted resource for professional guidance. Pricing depends on the level of monthly support you require.
💡 On-Site Content Creation
Let’s bring your brand’s story to life with stunning visuals! We’ll capture professional photos and videos right at your location, managing everything from creative direction to execution. You’ll receive high-quality visuals along with strategies for sharing them effectively. Costs vary for half-day or full-day shoots, tailored to your needs.Want to elevate your content strategy? Say hello.
About High Hiraya
When you team up with High Hiraya for your content strategy and development needs, you’re not just hiring a content manager; you’re gaining a collaborator who genuinely cares about your mission. With years of experience working with both large organizations and grassroots initiatives, Rhonda Hilario-Caguiat is dedicated to guiding you through every step of your project. From brainstorming ideas to delivering final products that resonate, she’s in it with you all the way.If your project requires extensive support, Rhonda has a wide network of creative professionals to meet your unique needs. Whether it’s launching a new website, running an engaging social media campaign or producing captivating video content, she’ll assemble a team that can bring your vision to life.
Meet the Content Director
Rhonda embodies a unique blend of analytical and creative thinking. With a deep-rooted passion for storytelling and a commitment to social impact, she has developed her skills in both content creation and strategic planning. Throughout her career, Rhonda has dedicated countless hours to crafting compelling narratives that not only inform but also motivate audiences to take action.
10+ Years Content Strategy Experience
Rhonda has crafted engaging content strategies for premium media and food brands as well as nonprofits, driving audience growth and brand awareness through innovative storytelling.90 Million+ Followers Gained
At Food Network Digital, she led content creation and launched initiatives that expanded its reach to 90 million.5x Engagement Growth
By leveraging strategic content, engaging narratives and insights from data analysis, Rhonda has empowered brands to significantly boost audience engagement.Standout Content, Shoots & Scripts
From writing scripts for streamers, creating newsletters and producing content shoots, she knows what it takes to create copy and content that gets noticed.Ready to elevate your content strategy? Say hello.
High Hiraya + You: Let's Connect
This Way to Make Your Vision a Reality
Ready to grow your brand while we handle the creative magic? Whatever it is, we’re here for it. Let’s chat about how we can work together to bring your vision to life. Tell us more about you, and let’s make something amazing happen!
Portfolio
Food Media
• Pitched video concepts to celebrity chefs and influencers to promote priority programming
• Experimented with emerging platforms and formats
• Brainstormed which cooking techniques and food content to capture for social videos
• Partnered with culinary experts to create story beats and scripts
• Wrote copy for social media posts and tested different types of content to see what resonated with audiences
• Led team brainstorms to review trending audio and visuals
• Proofed recipes to grow inventory
Social Impact and Sustainability
• Led website relaunch and branding refresh for GreenHomeNYC, a nonprofit focused on sustainability in New York City
• Develop evergreen and campaign-based digital content across web, mobile, and newsletters
• Curated and moderated public panels on climate resiliency and sustainable food systems
Ready to elevate your content strategy? Say hello.